Main Sponsor Hasco-Lek
Partner from the industry: pharmaceutical
Type of cooperation: Main Sponsor Bieg Firmowy and FRRuuu Wrocław 2024
Duration of cooperation: January – September 2024 (BF+FRR)
Place: Wrocław
The purpose of cooperation
The partnership with Hasco-Lek aimed toincrease visibility and awareness of this Wrocław brand, as a company actively involved in local activities, charity and environmental campaigns. This year’s cooperation with Hasco-Lek was exceptionally connected with the 40th anniversary of the company, both Bieg Firmowy and FRR were an opportunity for external promotion of the brand, but also internal, active integration of the employee environment of the entire Hasco Group.
Purpose realization and strategy
The company’s management and Hasco-Lek employees have been involved in the FRR project for three editions, but in 2024 we met the company for the first time, in a new role, the Main Sponsor of two events – Bieg Firmowy and FRR. This is an excellent reflection of long-term building of business relations.
The identical goals of Bieg Firmowy and FRR events allowed us to develop a coherent strategy of action. A clear and strong accent on building brand awareness was the sampling of products in the starter packs for Bieg Firmowy participants – brand promotion and health care (samples in the form of a complex of vitamins and minerals: Vit D3, Vit A, Blumag, Blumag Cardio). Hasco-Lek also prepared comprehensive prizes for 2nd and 3rd place in the women’s and men’s categories, and a symbolic prize for 40th place in the open category – in reference to the company’s anniversary.
During both BF and FRRuuu events, there was clear sponsor branding (including the logo on the shirts of all BF participants), an inflatable gate, posts, flags. During FRUU, Hasco-Lek participants also had dedicated blue plastrons and set off on a bike route, all together on a spectacular wave.
During both BF and FRR events, the special open integration zone of the Hasco Group played an important role, which was accessible to all participants of the events, as well as fans and children. The Main Partnership during FRUU also included a dedicated, city bike game station (Task: “What is the tune?”)
Challenges during implementation
In the case of this partnership, the only challenge was taking care of every detail of the brand exposure and making sure it was not too intrusive. So, apart from the standard insight – there were no challenges.
Outside of our influence, as always, are weather conditions, but preparation for all eventualities is under constant control – in order to fulfill the partnership agreement.
Effects of cooperation
The result of the cooperation was a special Hasco-Lek zone open to all participants of Bieg Firmowy and FRRuuu, fans and children. There was a seating area, refreshments and additional attractions such as Photo Booth 360, Giga Games and ice cream.
During the Wrocław part of the BF and FRR events, the Vratislavia Medica hospital, which is part of the Hasco Group, organised an open wellness zone where all participants could benefit from a free massage and physiotherapy consultation.
Individually, each participant received a starter pack, which included product sampling. Winners and honorable mentions were awarded vouchers for manual therapy with a physiotherapist and SIS physical treatments.
Hasco-Lek has been comprehensively taking care of the health and comfort of life of Poles for 40 years, undertaking a number of different activities – from the production of medicines and dietary supplements to the treatment of patients in its own medical facilities. We have been supporting sport and CSR events for years. Taking part in the FRRuuu Cycling Rally is a great opportunity for us to promote something that is extremely important - a healthy lifestyle. We are glad that we can support such a great idea as Main Sponsor of the Event and at the same time integrate with other participants.
