Sponsors Medicover Sport & Well Fitness
Industry partner: services, medical
Type of cooperation: Strategic Sponsor of Bieg Firmowy 2024 and Supporting Sponsor of FRRuuu 2024
Cooperation period: March-September 2024
Place: 2x Wrocław, Poznań, Warsaw
The purpose of cooperation
The main goal of the cooperation was to increase the visibility and awareness of the Medicover Sport and Well Fitness brands in Poland, especially in the Lower Silesian Voivodeship. The Medicover brand exists in the minds of consumers, but mainly in the medical services industry. The partnership in sports events and events promoting a healthy lifestyle combined perfectly with the goal of exposing new industry branches – i.e. sports programs and the Well Fitness gym network. Additionally, the cooperation contributed to the direct activation and integration of employees who willingly took part in Bieg Firmowy and FRRuuu.
Purpose realization and strategy
The strategic partnership during Bieg Firmowy n included a number of brand exposure activities before, during and after the event. Logos and information content with the partners’ logos were present in promotional materials on the website and social media. The Medicover Sports and Well Fitness logos also appeared on the starting shirts of all participants.
During the event, the Well Fitness trainer led a warm-up from the main stage for all participants, and every 30 minutes, after each change in the company relay, professional stretching was conducted. Similarly, in the case of Bieg Krasnala for children. A great activity building a relationship with the brand even before the actual event was a series of preparatory trainings.
The supporting FRR partnership consisted of implementing a number of online marketing services, but also, following the success of Bieg Firmowy, preparatory training was conducted. During the FRR event, a Well Fitness zone was prepared in each city offering: coaching and diet consultations, body composition measurement on the InBody machine, competitions with prizes and a professional warm-up with a trainer 30 minutes before each start. In Poznań and Warsaw, an additional Medicover Sport zone was also created with the offer of BMI measurements and muscle rolling training.
Challenges during implementation
The challenge was very positive – the training sessions were so popular that registration had to be introduced, divided into two groups, beginner and advanced.
Effects of cooperation
The effect of the cooperation between Medicover Sport and Well Fitness was noticeable and felt by the participants both during and long before the event. A series of preparatory training sessions allowed for warming up and familiarizing the brand even before the start of the competition, and the quality of the proposed classes was a showcase in itself.
During the events, warm-ups and stretching were conducted from the main stage. Attractive zones were prepared with health consultations and a place to relax. And the direct effect, strengthening the bond with the brand of current Medicover Sport clients, was the FRRuuu offer dedicated to them.
At Well Fitness, we believe that building healthy habits is key to a high quality of life and enjoying physical fitness every day. Being a partner of Bieg Firmowy is an incredible honor for us and at the same time an opportunity to share our vision with people who have physical activity in their blood.
Thanks to partnering in this event, we were able to take our activity beyond fitness clubs and provide support to the Run participants during preparatory training, warm-ups, stretching and in the Well Fitness zone, while also receiving a huge dose of inspiration and motivation from the participants.
Bieg Firmowy 2024 is our debut as a strategic partner, but we are convinced that participating in this event will become our habit and we will see each other in Wrocław next year.
As Medicover Sport, we are extremely proud to have been part of Bieg Firmowy, an event that perfectly reflects our mission of promoting health and physical activity. This run is not only a sporting challenge, but also a fantastic platform for charity activities, which allows us to support those in need together. Taking part in the run is above all great fun, and cooperation with the organizer ensures professionalism and passion, which were visible in every element of this event. We are glad that we could co-create this event and we are looking forward to the next editions, which will undoubtedly be just as exciting and inspiring.
