Partner Nextbike
Industry partner: services, city bike rental
Type of cooperation: Partner FRRuuu 2024
Cooperation period: May-September 2024
Place: Wrocław, Poznań, Warsaw
The purpose of cooperation
The aim of the cooperation was to promote public transport – Nextbike city bikes in Wrocław and Veturilo in Warsaw, to draw the attention of the city authorities to the fact that there is no access to city bikes in Poznań. To increase the awareness of participants about the availability of bikes in the city, to promote riding them among individual participants. And also, among companies, to increase the awareness of the possibilities of an interesting form of mobile advertising in a large city, advertising at stations and on Nextbike bikes.
Purpose realization and strategy
We took promotional actions primarily before the event because during the race Nextbike bikes are an advertisement in themselves. In order to correctly predict the demand, we conducted advance registrations, which allowed for the delivery of the appropriate number of bikes – including transport of bikes from Warsaw to Poznań.
Challenges during implementation
The challenge of this edition of FRRuuu was the high demand for bikes in Poznań, where there are currently no permanent Nextbike stations. The company decided to deliver 50 bikes from Warsaw to Poznań to ride in the FRRuuu, and then return to the capital after the event.
Effects of cooperation
The expected and most important effect of the cooperation was to equalize the chances of taking part in FRRuuu. Thanks to the cooperation with Nextbike, everyone could take part in the rally – including people who do not have their own bike.
As a leader in providing and managing public city bike rentals,
we proudly support FRRuuu. 🚴
We cooperate with local governments and business partners, creating and developing the most important bike systems. We currently operate them in over 80 municipalities, including cities such as Warsaw, Wrocław, Łódź and the Upper Silesian-Zagłębie Metropolis.
Our cooperation with FRR began during the first edition in 2021, when we first made free bike rentals available to participants, and in the following years almost 450 people took advantage of this opportunity.
Thanks to partnering in this event, we were able to leave fitness clubs with our activity and support the Run participants during preparatory training, warm-up, stretching and in the Well Fitness zone, while receiving a huge dose of inspiration and motivation from the participants.
Bieg Firmowy 2024 is our debut as a strategic partner, but we are convinced that participating in this event will become our habit and we will see each other in Wrocław next year.
